F&B - Enhanced Customer Retention with Automated Loyalty Program
Client: A regional coffee shop chain with 15 locations
Objective: Increase customer retention and drive repeat visits.
Challenge: The coffee shop chain wanted to build loyalty among its customer base but found it hard to manage a loyalty program and send regular, personalized offers manually.
Solution: With Embark +, the coffee chain launched an automated loyalty program that rewarded customers for repeat purchases and special occasions. They sent automated email and SMS reminders for promotions, birthdays, and special events.
Results:
60% Increase in Repeat Visits: Personalized reminders and rewards kept customers engaged and coming back.
3X ROI on Promotions: Automated promotions were targeted at loyal customers, maximizing campaign impact and driving more foot traffic.
20% Higher Customer Lifetime Value (CLV): Automated follow-ups and personalized offers increased average spend per customer.
