Real Estate - Streamlined Lead Nurturing and Increased Sales
Client: A mid-sized real estate agency with 25 agents
Objective: Improve lead nurturing and close more deals in a competitive market.
Challenge: The agency struggled to follow up consistently with potential buyers and renters, which led to missed opportunities and a backlog of cold leads. Manual processes were time-consuming, and agents were often overwhelmed.
Solution: Using Embark +, the agency set up automated workflows to follow up with leads based on their behavior (e.g., viewing a listing or attending an open house). Leads were segmented based on readiness to buy and property interests, ensuring they received personalized content.
Results:
40% Increase in Qualified Leads: Automated segmentation and lead nurturing increased the quality of leads, focusing agents’ efforts on warmer leads.
25% Faster Sales Cycle: Automated reminders and follow-ups shortened the sales process.
5% Boost in Revenue: Closing rates improved as agents engaged more frequently with leads who were ready to buy.
