SaaS Business - Optimized Lead Conversion and Improved ROI
Client:
A growing SaaS company targeting small business owners
Objective:
Increase conversion rates and optimize the marketing funnel for better ROI.
Challenge:
The client had a large volume of leads but struggled with lead scoring and prioritization, resulting in wasted sales resources and missed conversion opportunities.
Solution:
Using Embark +, the SaaS company implemented automated lead scoring and nurturing workflows. Leads were scored based on engagement, content downloads, and website visits. High-value leads were prioritized for immediate follow-up, while others were nurtured through email drip campaigns.
Results:
50% Increase in Lead-to-Customer Conversion Rate: Lead scoring helped prioritize high-intent leads, boosting conversion rates.
30% Reduction in Cost per Acquisition (CPA): The improved targeting and automation reduced costs associated with manual outreach and lead qualification.
2X ROI on Marketing Spend: Focused nurturing and lead segmentation led to better outcomes from marketing investments.
