Google Maps marketing involves boosting your business's visibility on Google Maps by optimizing your Google Business Profile (formerly known as Google My Business). This makes it more likely for your business to appear in relevant local searches.
When your business shows up in local searches, it can:
Build trust with potential customers
Gain a competitive edge
Drive more sales
Your Google Business Profile (GBP) is a free listing that lets you manage how your business appears in Google Search and Google Maps. Your GBP listing can show up in three locations:
Google Maps (both web and app versions)
Local pack/map pack
Local Finder
Why Is Marketing with Google Maps Beneficial?
Google Maps marketing can help your business by:
Building Trust and Credibility: When your GBP listing appears in local searches (especially at the top), potential customers may see your business as credible and trustworthy.
Providing Information: A well-optimized listing shows that your business is active and reputable, providing customers with key information like your location, opening hours, and contact details.
Increasing Local Visibility: Google Maps marketing makes it easier for nearby customers to find your business.
Gaining a Competitive Edge: Appearing higher on Google Maps and in search results makes it more likely that customers will choose your business over your competitors.
Simplifying Customer Access: Google Maps marketing allows customers to quickly call, get directions, or visit your website.
Voice Search Compatibility: Many people use voice assistants on their phones to search for local businesses, and these often pull results from Google Maps.