As we enter 2025, AI tools continue to revolutionize market research, providing invaluable insights and efficiency. Here are the top three AI tools to consider:
1. Exploding Topics
Overview: Exploding Topics is ideal for analyzing growing industries or product categories. It helps identify trending startups in the AI space or consumer-demanded beauty products.
Benefits:
Great for early-stage research.
Narrows down focus topics for panels and interviews.
2. Gong
Overview: Gong is perfect for marketers and researchers conducting extensive audience interviews. It schedules and transcribes calls, producing AI-generated summaries.
Benefits:
Key highlights and contextual insights.
Frequent keywords and action steps are identified.
Provides references to meetings and times.
3. SurveyMonkey Genius
Overview: SurveyMonkey’s AI is trained on over 25 years of survey data, generating comprehensive surveys based on user goals or pre-prepared prompts.
Benefits:
Suggests optimal question types to reduce bias.
Conducts sentiment analysis on open-ended responses.
Highlights trends and evaluates response quality.