As we enter 2025, AI tools continue to revolutionize market research, providing invaluable insights and efficiency. Here are the top three AI tools to consider:

1. Exploding Topics

Overview: Exploding Topics is ideal for analyzing growing industries or product categories. It helps identify trending startups in the AI space or consumer-demanded beauty products.

Benefits:

• Great for early-stage research.

• Narrows down focus topics for panels and interviews.

2. Gong

Overview: Gong is perfect for marketers and researchers conducting extensive audience interviews. It schedules and transcribes calls, producing AI-generated summaries.

Benefits:

• Key highlights and contextual insights.

• Frequent keywords and action steps are identified.

• Provides references to meetings and times.

3. SurveyMonkey Genius

Overview: SurveyMonkey’s AI is trained on over 25 years of survey data, generating comprehensive surveys based on user goals or pre-prepared prompts.

Benefits:

• Suggests optimal question types to reduce bias.

• Conducts sentiment analysis on open-ended responses.

• Highlights trends and evaluates response quality.

These AI tools provide robust solutions for various aspects of market research, helping businesses stay ahead with actionable insights and streamlined processes. Whether you're analyzing industry trends, conducting in-depth interviews, or creating detailed surveys, these tools offer powerful capabilities to enhance your market research efforts.