Targeting the right audience is crucial to ensuring that your YouTube ads reach those most likely to engage. By refining your audience segments, you can improve the effectiveness of your campaigns:

1. Use Remarketing Audiences: Re-target users who have already interacted with your channel, videos, or website.

2. Leverage Custom Intent Audiences: Target users based on their recent search behavior on Google.

3. Affinity Audiences & In-Market Audiences: Reach people with specific interests (e.g., fitness enthusiasts) or those actively considering a purchase (e.g., electronics buyers).

Actionable Tip: Experiment with various audience segments to discover the one that yields the highest ROI.

Conclusion: Effective targeting is key to getting the best results from your YouTube ad campaigns. For more on leveraging audience targeting across platforms, check out Embark+.