To start advertising on LinkedIn, you first need to create a LinkedIn Ads account. Here’s how you can do that:

1. Log into your personal LinkedIn profile.
2. Navigate to the "Advertise" button located at the top right of the LinkedIn homepage.
3. Enter an account name and associate a LinkedIn page for your business.
4. Under "Account Settings," click on the "Billing Center."
5. Add your credit card information and save.

Once you’ve completed these steps, your LinkedIn Ads account is ready. You can then connect this account to your Ads tool, and start managing your campaigns.

For better performance and to optimize your ad campaigns, you can take advantage of Embark+, which provides additional tools to help streamline ad management and increase ROI.