A strong creative strategy enhances the overall user experience, increasing the likelihood of user engagement and conversion.

Here a some best practices to follow:

1.Choose assets that make sense together when combined:
You can choose up to 10 assets for your dynamic creative ad. However, we recommend that you prioritize quality over quantity.
It's better to combine 2 strong assets than several assets you're not as confident about. If you don't have a lot of image and video assets yet, you can also combine multiple text assets as an easy way to get started.

2. Use multiple call-to-action buttons:
What do you want people to do after they see your ad? Try a few different buttons to find out which are effective.

3. Reach the right people:
Combine dynamic creative with Meta Pixel so you can track the results of your ads and understand who's visiting your website. Learn more about Meta Pixel.

4. Keep text short, clear and to the point:
People quickly scan Facebook Feed and Stories, as well as Instagram Feed, Stories and Explore.

5. Draw attention to your image:
Create ads with a single point of focus. Check out our design tips to get started.

6. Make images more noticeable with movement:
Add time-lapse, looping and animation with free and easy-to-use apps like Hyperlapse, Boomerang, Legend, Videoshop, Adobe PhotoShop Express and Adobe Spark.

7. Avoid text on top of images:
Use the text, headline and link description fields instead. You can also add a text overlay. Learn more about best practices for text in ad images.

8. Put the most captivating elements of your video in the first few seconds:
Showcase your brand identity right away so people see and remember it, then bookend with your brand at the end.
Trim your video to 15 seconds or less.

9. Design video for sound off but delight with sound on:
People choose to watch videos with sound off in many situations, such as in public places. To design for sound off, use text and graphics, tell your story visually and use captions where you can.

10. Choose the best aspect ratio for the placement:
Most people hold their phones vertically so choose a vertical aspect ratio Facebook Feed and Stories, as well as Instagram Feed, Stories and Explore.