Remarketing is an effective strategy to re-engage visitors who previously interacted with your site or ads but didn’t convert. Here’s how you can set up Google Ads remarketing campaigns:

1. Create Remarketing Lists: Segment users based on their actions on your website (e.g., visited product pages, added to cart but didn’t buy).

2. Customize Ads for Remarketing: Tailor your messaging based on user behavior. Show dynamic ads that highlight the products they previously viewed.

3. Use Exclusion Criteria: Prevent showing remarketing ads to users who have already converted, ensuring your budget is well-spent.

Actionable Tip: Use dynamic remarketing ads to show personalized product recommendations based on previous site visits.

Conclusion: Remarketing brings customers back to your site and boosts conversions. To enhance your remarketing efforts, visit Embark+ for expert tools and services.