Tracking performance is critical to improving ROI:

1. Use TikTok Ads Manager to monitor impressions, clicks, and conversions.

2. Combine TikTok’s data with Google Analytics or your CRM for better attribution insights.

Most asked:

1. What is a good conversion rate for TikTok ads? Anything above 1% is solid, but it varies by industry.

2. Why aren’t my TikTok ads converting? Check if your landing pages align with the ad's message.

Pair these insights with e-commerce strategies to optimize the buyer’s journey.