Both Snapchat and Instagram have unique advantages. Snapchat excels in AR interactivity, while Instagram dominates engagement. Consider these comparisons:

1. Audience: Snapchat caters to younger Gen Z users, while Instagram spans broader age groups.

2. Ad Formats: Snapchat’s AR lenses stand out, while Instagram Stories remain unmatched in reach.

3. Cost-Effectiveness: Snapchat often has lower CPM rates for niche campaigns.

Choose the right platform based on your goals. To determine which suits your business, consult with Embark Growth's Brand Marketing services for platform-specific strategies.