Defining the right budget for your Instagram campaign ensures sustained ad delivery and optimal performance. Meta’s platform considers several factors, such as business sector, purchase type, bid strategy, and calendar, to avoid underdeliver.

Key Considerations for Budget Allocation

1. Set a Minimum Budget:
Allocate a minimum budget that allows the platform to serve your ads effectively. The required budget varies based on factors like industry and the chosen campaign objectives.

2. Optimise for Your Event:

• High-Budget Events: Objectives such as increased purchases or high-value leads may require more budget since they are harder to achieve.

• Low-Budget Events: If you’re working with a smaller budget, consider optimising for simpler objectives like landing page views or link clicks.

3. Balance Your Goals and Resources:
If you can't increase your budget, shift focus to events that are easier and less expensive to achieve without compromising the campaign's effectiveness.

Pro Tip

For a detailed campaign strategy and budget planning, consider Media Planning and Buying Services from Embark Growth. These services can help align your budget with your campaign goals for maximum ROI.

By optimising your budget allocation and focusing on realistic goals, you can make your Instagram campaigns more effective without overspending.