You can create campaigns with multiple ad sets to test different audiences, creatives, and placements within the same campaign. The structure remains similar at the launch, but you now have the flexibility to add up to 10 different ad sets for each campaign.
Follow these simple steps to get started and explore the types of tests you can run to optimize your campaigns.
How to Create Multiple Ad Sets?
1. Launch Your Campaign: Start by launching your campaign as usual (click on the advertise tab). It will have one ad set.
2. Add New Ad Sets: Once the campaign is launched, navigate to the View Results option and at the button of the ad you will have the 'Add New Ad Set' option. The entire ad set from your campaign will be duplicated, providing a pure A/B testing environment.
3. Customize Ad Sets: Modify the new ad sets according to your testing requirements. For example, you can:
Targeting: Keep the same creative and switch out the audience. You can test between Broad Audiences, Look-a-Like and Remarketing. Use different ad sets to target various audience segments and refine your targeting strategy.
Creative: Create one ad set for images, another for videos, and another for carousels. Experiment with different types of creative content (images, videos, carousels) in separate ad sets to determine what resonates most with your audience.
Landing Pages: Test different landing pages to see which performs best.
Placement: Have one ad set for vertical placements (e.g., Facebook Reels, Instagram Reels) and another for standard placements. Test different ad placements to see which ones drive the best results for your campaign goals.
How to edit an Ad Sets?
Each ad set can be individually edited after creation. Select the ad set you want to modify and make the necessary changes.
How to see the performance of each AdSet?
Track the performance of each ad set individually to identify the best strategies and optimize future campaigns.
At the 'More insights' chart, you will see the performance per Campaign and per AdSet. Also you can select the Ad Set at the button and make changes on each one by selecting the correct one.
