The Click-Through Rate (CTR) is a metric that indicates the ratio of clicks on your ads to the number of impressions. A higher CTR generally suggests that your audience finds your ad relevant and engaging.

Strategies to Improve CTR:

1. Precise Segmentation and Relevant Audience:
Make sure you are addressing the right audience. Refine your targeting using demographics, interests, and behaviors specific to your target.

2. Attractive Content:
Use quality and assertive Images and Videos (attractive, high-quality visual content).
Impactful images and videos can capture your audience's attention and increase click probability.

3. Persuasive Copy:
Write persuasive ad copy with a clear call to action. Make sure your message is clear, concise and generates interest.

4. Continuous A/B Testing:
Perform A/B tests with different elements of your ads, such as images, copy, colors, and calls to action. Analyze the results to determine which aspects resonate best with your audience.

5. Attractive Offers:
If relevant to your business, include special offers, discounts or promotions in your ads. People tend to click when there is a clear benefit.

6. Personalized Content:
Use the information available to personalize your ads according to your audience segment. Personalized messages can be more effective.

7. Responsive Design:
Make sure your ads are optimized for all devices. A responsive design ensures a consistent and engaging experience, regardless of the device the user uses.