Key Metrics to Track:

1. Message Clicks:

• The number of people who clicked on the ad to start a WhatsApp conversation.

2. Response Rate:

• Measure how many customers you replied to within the first 24 hours.

3. Conversion Rate:

• Track the percentage of conversations that led to sales or desired outcomes.

4. Cost Per Conversation:

• Calculate how much you’re spending for each meaningful conversation initiated.

5. Customer Retention:

• Evaluate how many first-time customers return for repeat interactions.