Key Metrics to Track:
1. Message Clicks:
The number of people who clicked on the ad to start a WhatsApp conversation.
2. Response Rate:
Measure how many customers you replied to within the first 24 hours.
3. Conversion Rate:
Track the percentage of conversations that led to sales or desired outcomes.
4. Cost Per Conversation:
Calculate how much you’re spending for each meaningful conversation initiated.
5. Customer Retention:
Evaluate how many first-time customers return for repeat interactions.