To maximize return on investment (ROI), follow these optimization strategies:

1. Targeting: Use custom audiences to reach specific demographics.

2. Creative Assets: Invest in high-quality vertical visuals for mobile-first users.

3. A/B Testing: Test different ad creatives, calls-to-action (CTAs), and placements.

4. Frequency Caps: Limit ad impressions to avoid oversaturation.

Optimize ads with support from Embark Growth's Content Marketing services, which ensure impactful and engaging creatives.