Lead generation is key for many LinkedIn advertisers. Using LinkedIn's Lead Gen Forms makes it easier to collect information from potential clients without them needing to leave the platform.

How to Set It Up:

1. Step 1: Create a new campaign in LinkedIn Campaign Manager, selecting the “Lead Generation” objective.

2. Step 2: Set your target audience, budget, and schedule.

3. Step 3: Choose the “Lead Gen Form” as the ad format.

4. Step 4: Create a custom form asking for the information you want (name, email, company, etc.).

5.Step 5: Launch your campaign and track submissions.

Actionable Tip: Make your lead form simple and focused, requesting only the essential information.

Conclusion: Lead Gen Forms streamline the process of acquiring quality leads directly from LinkedIn. Use Embark+ for seamless integration and management.