Retargeting on LinkedIn allows you to re-engage users who have interacted with your business but haven't yet converted.

Steps to Set Up Retargeting:

1. Step 1: Go to LinkedIn Campaign Manager and select “Create Campaign.”

2. Step 2: Choose a campaign objective (e.g., website visits, conversions).

3. Step 3: Under the targeting options, select “Website Retargeting.”

4. Step 4: Add the LinkedIn Insight Tag to your website to track visitor activity.

5. Step 5: Set up your ad and budget, then launch.

Actionable Tip: Use a personalized message for retargeted audiences to increase conversion chances.

Conclusion: Retargeting ads are powerful tools for reconnecting with interested prospects. For optimized retargeting, Embark+ provides additional functionality.