Tracking the right metrics helps refine your advertising strategy.

Key Points to Cover:

1. Understanding Instagram Insights:

• Metrics: Reach, impressions, engagement, and demographics.

• Ad-specific insights: Link clicks, conversions, and ROI.

2. Steps to Access Insights:

• Navigate to your Instagram profile and open the "Insights" tab.

• Select "Ads" and review the performance data.

3. Optimizing Based on Data: Adjust targeting, creatives, or budget based on performance metrics.

Conclusion: Leveraging Instagram Insights leads to smarter decisions. Manage and optimize campaigns effortlessly with Embark+.