When creating Instagram ads, you have two placement options: Automatic Placements and Manual Placements.

1. Automatic Placements (Advantage+ Placements)

1. Default Setting: If you don't select any specific placements, Facebook will use Advantage+ Placements by default. This leverages Meta’s algorithm to automatically distribute your ad across Instagram's different formats, ensuring it appears in the best-performing placements.

2. Platforms Covered: This includes placements like Instagram Feed, Instagram Stories, and Instagram Reels.

3. Recommendation: This method is recommended for most campaigns, as Meta’s algorithm works to optimise ad performance and reduce cost per click or conversion.

2. Manual Placements

1. Custom Control: For more control, you can manually select specific Instagram placements based on your campaign goals and creative format.

2. Control Over Platforms: You can choose individual Instagram placements such as:

• Instagram Feed

• Instagram Stories

• Instagram Reels

3. When to Choose Manual: This is ideal when you want to tailor your campaign to specific formats. For example, vertical videos may perform better on Instagram Stories and Reels.

Where to Find the Instagram Placement Options:

1. Targeting Section: In the ad creation interface, go to the Targeting section. The Placement option will be at the bottom of the page.

2. Automatic Placements: If you leave the selection on automatic, your ad will be distributed across Instagram automatically.

3. Manual Placements: If you want to limit placements, you can toggle only Instagram options like Feed, Stories, or Reels.

Note: If you select Instagram-only placements, Facebook placements will be automatically deselected.

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