Instagram Placement Targeting Options

Instagram Placement Targeting Options

When creating Instagram ads, you have two placement options: Automatic Placements and Manual Placements.

1. Automatic Placements (Advantage+ Placements)

1. Default Setting: If you don't select any specific placements, Facebook will use Advantage+ Placements by default. This leverages Meta’s algorithm to automatically distribute your ad across Instagram's different formats, ensuring it appears in the best-performing placements.
2. Platforms Covered: This includes placements like Instagram Feed, Instagram Stories, and Instagram Reels.
3. Recommendation: This method is recommended for most campaigns, as Meta’s algorithm works to optimise ad performance and reduce cost per click or conversion.

2. Manual Placements

1. Custom Control: For more control, you can manually select specific Instagram placements based on your campaign goals and creative format.
2. Control Over Platforms: You can choose individual Instagram placements such as:
  • Instagram Feed
  • Instagram Stories
  • Instagram Reels
3. When to Choose Manual: This is ideal when you want to tailor your campaign to specific formats. For example, vertical videos may perform better on Instagram Stories and Reels.

Where to Find the Instagram Placement Options?

1. Targeting Section: In the ad creation interface, go to the Targeting section. The Placement option will be at the bottom of the page.
2. Automatic Placements: If you leave the selection on automatic, your ad will be distributed across Instagram automatically.
3. Manual Placements: If you want to limit placements, you can toggle only Instagram options like Feed, Stories, or Reels.
Note: If you select Instagram-only placements, Facebook placements will be automatically deselected.
For more detailed strategies and social media management, check out Social Media Management Services from Embark Growth, where expert management helps ensure your campaigns perform at their best.

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Ready to Boost Your Online Visibility?

Embark Marketing Management was founded with a vision to revolutionize the way businesses connect with their customers. We believe that every brand has a unique story to tell, and our mission is to help you tell yours in the most compelling way possible. Our journey began with a small but passionate team, and today, we have grown into a full-service agency with a diverse range of capabilities, all centered around one goal: growth.


Contact Us at +971 4 582 8158

Get In Touch

© Copyright 2024 by Embark Media

Ready to Boost Your Online Visibility?

Embark Marketing Management was founded with a vision to revolutionize the way businesses connect with their customers. We believe that every brand has a unique story to tell, and our mission is to help you tell yours in the most compelling way possible. Our journey began with a small but passionate team, and today, we have grown into a full-service agency with a diverse range of capabilities, all centered around one goal: growth.


Contact Us at +971 4 582 8158

Get In Touch

© Copyright 2024 by Embark Media

Ready to Boost Your Online Visibility?

Embark Marketing Management was founded with a vision to revolutionize the way businesses connect with their customers. We believe that every brand has a unique story to tell, and our mission is to help you tell yours in the most compelling way possible. Our journey began with a small but passionate team, and today, we have grown into a full-service agency with a diverse range of capabilities, all centered around one goal: growth.


Contact Us at +971 4 582 8158

Get In Touch

© Copyright 2024 by Embark Media