To measure the effectiveness of your YouTube ad campaigns, you need to track various performance metrics. Here's how:

1. View-Through Rate (VTR): This metric shows how often people watched your video ad and then completed the desired action.

2. Click-Through Rate (CTR): Track clicks and interactions to gauge interest.

3. Conversion Tracking: Set up Google Ads Conversion Tracking to measure actual sales or leads generated from your video ads.

4. YouTube Analytics: Use insights on watch time, traffic sources, and audience demographics to refine your ads.

Actionable Tip: Use A/B testing with different video lengths and CTAs to see which formats drive the most conversions.

Conclusion: Accurate performance tracking is essential for YouTube ad success. For enhanced analytics and campaign insights, explore Embark+.