Optimize for Me is a powerful AI-driven feature that takes the guesswork out of ad management. And the best part? All you need to do is turn on the switch.

Features

1. Automated Ad Analysis: Optimize for Me analyzes your ad assets and targeting daily, identifying top and bottom performers.

2. Intelligent Adjustments: Based on its analysis, the AI automatically makes adjustments to your campaigns, such as removing underperforming assets and replacing them with high-performing alternatives.

3. Continuous Optimization: Even as your ads start to excel, Optimize for Me continues to test new ad assets, keeping your campaigns fresh and effective.

Optimize for Me is more than just a tool—it’s your personal ad manager, working around the clock to ensure your campaigns perform at their best.

Step-by-step configuration

1. Head over to the advertise tab and tap into the Optimization & Insights tab.

2. You'll be able to toggle between the Creative and Audience report. On the top right of each tab you'll find the Optimize for Me toggle.

3. Switch it on and let the AI do the work for you.

FAQs

Can I manually override Optimize for Me's decisions? Yes, you can still make manual adjustments to your campaigns if needed.