When setting up Facebook ads, you can choose between Automatic Placements (Advantage+ Placements) or Manual Placements to control where your ads appear. Here's what you need to know:

Automatic Placements (Advantage+ Placements)

By default, Facebook uses Advantage+ Placements, leveraging Meta's algorithm to display your ad across various Facebook-specific placements, such as:

• Facebook Feed

• Facebook Reels

• Facebook Stories

This method is highly recommended as it optimizes performance, helping to lower your cost per lead, cost per click, or cost per conversion. It's an ideal choice for advertisers looking for efficiency without manually selecting placements.

Manual Placements

For greater control, you can manually select where your ads appear on Facebook. This allows you to tailor placements to match your campaign objectives or creative formats.

Options include:

• Facebook Feed: Best for high-quality images and engaging text content.

• Facebook Reels: Perfect for short, engaging videos.

• Facebook Stories: Effective for immersive, full-screen content.

• Facebook Right Column Ads: Works well for desktop audiences.

How to Choose Placements on Facebook

1. Access Targeting Section: Navigate to the targeting section of the ad creation interface.

2. Automatic Placements: Leave the settings as default to enable Advantage+ Placements for maximum reach and efficiency.

3. Manual Placements: Toggle specific placements on or off based on your campaign strategy. For example, vertical videos are ideal for Facebook Stories and Reels.

Pro Tip

Leverage Embark Plus to analyse which Facebook placements work best for your goals.