Placement Targeting Options on Facebook

Placement Targeting Options on Facebook

When setting up Facebook ads, you can choose between Automatic Placements (Advantage+ Placements) or Manual Placements to control where your ads appear. Here's what you need to know:

Automatic Placements (Advantage+ Placements)

By default, Facebook uses Advantage+ Placements, leveraging Meta's algorithm to display your ad across various Facebook-specific placements, such as:
  • Facebook Feed
  • Facebook Reels
  • Facebook Stories
This method is highly recommended as it optimizes performance, helping to lower your cost per lead, cost per click, or cost per conversion. It's an ideal choice for advertisers looking for efficiency without manually selecting placements.

Manual Placements

For greater control, you can manually select where your ads appear on Facebook. This allows you to tailor placements to match your campaign objectives or creative formats.
Options include:
  • Facebook Feed: Best for high-quality images and engaging text content.
  • Facebook Reels: Perfect for short, engaging videos.
  • Facebook Stories: Effective for immersive, full-screen content.
  • Facebook Right Column Ads: Works well for desktop audiences.

How to Choose Placements on Facebook

1. Access Targeting Section: Navigate to the targeting section of the ad creation interface.
2. Automatic Placements: Leave the settings as default to enable Advantage+ Placements for maximum reach and efficiency.
3. Manual Placements: Toggle specific placements on or off based on your campaign strategy. For example, vertical videos are ideal for Facebook Stories and Reels.

Pro Tip

Leverage Embark+ to analyse which Facebook placements work best for your goals.

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© Copyright 2024 by Embark Media

Ready to Boost Your Online Visibility?

Embark Marketing Management was founded with a vision to revolutionize the way businesses connect with their customers. We believe that every brand has a unique story to tell, and our mission is to help you tell yours in the most compelling way possible. Our journey began with a small but passionate team, and today, we have grown into a full-service agency with a diverse range of capabilities, all centered around one goal: growth.


Contact Us at +971 4 582 8158

Get In Touch

© Copyright 2024 by Embark Media

Ready to Boost Your Online Visibility?

Embark Marketing Management was founded with a vision to revolutionize the way businesses connect with their customers. We believe that every brand has a unique story to tell, and our mission is to help you tell yours in the most compelling way possible. Our journey began with a small but passionate team, and today, we have grown into a full-service agency with a diverse range of capabilities, all centered around one goal: growth.


Contact Us at +971 4 582 8158

Get In Touch

© Copyright 2024 by Embark Media

Ready to Boost Your Online Visibility?

Embark Marketing Management was founded with a vision to revolutionize the way businesses connect with their customers. We believe that every brand has a unique story to tell, and our mission is to help you tell yours in the most compelling way possible. Our journey began with a small but passionate team, and today, we have grown into a full-service agency with a diverse range of capabilities, all centered around one goal: growth.


Contact Us at +971 4 582 8158

Get In Touch

© Copyright 2024 by Embark Media