Your Google Ads Quality Score plays a key role in determining your ad’s placement and cost-per-click (CPC). Here’s how to improve your Quality Score:

1. Relevant Ad Copy: Ensure your ad copy aligns with the keywords you're targeting and addresses the user’s search intent.

2. Optimized Landing Pages: Provide a seamless experience by making sure your landing pages are relevant, load quickly, and offer valuable content.

3. High Click-Through Rate (CTR): Craft compelling ad headlines and descriptions that encourage clicks.

4. Keyword Relevance: Organize your keywords into tight ad groups that are directly relevant to the ads and landing pages.

Actionable Tip: Focus on improving your Quality Score by continually optimizing your keywords and ad copy for better performance.

Conclusion: A higher Quality Score means lower costs and better ad placement. Learn more about improving your Google Ads Quality Score with Embark+.