Retargeting helps you capture and convert audiences who have already shown interest in your brand.

Key Points to Cover:

1. What is Retargeting? Re-engaging users who interacted with your website, app, or ads but didn’t convert.

2. How to Set Up Retargeting Campaigns:

• Install the Meta Pixel or Google Tag on your website.

• Create custom audiences based on user actions.

• Design specific ads that address user intent (e.g., abandoned carts, recently viewed products).

3. Benefits of Retargeting: Improved ROI, higher ad relevance, and better audience segmentation.

Conclusion: Retargeting is a powerful way to boost sales. Start optimizing retargeting strategies with Embark+.