Understanding LinkedIn’s Audience Network

LinkedIn’s Audience Network extends your campaigns beyond LinkedIn itself, displaying your ads on partner websites and apps.

How to Use the Audience Network:

1. Step 1: In Campaign Manager, create a Sponsored Content campaign.

2. Step 2: Under the “Placement” section, select the Audience Network option.

3. Step 3: Set your targeting, budget, and creative.

4. Step 4: Review the performance and optimize as needed.

Actionable Tip: Use the Audience Network if you want to expand your campaign reach beyond LinkedIn’s native audience.

Conclusion: The LinkedIn Audience Network offers greater ad exposure. For streamlined management, Embark+ can help track and optimize your ads effectively.