The budget for Snapchat ads depends on your campaign goals:

1. Brand Awareness: Allocate $5–$10 daily for Story Ads.

2. Conversions: Invest in Snap Ads with $20–$50 daily.

3. Local Campaigns: Use Snap Map placements with a minimum of $3 daily.

Snapchat allows flexibility in spending, but monitoring your funnel metrics is key. For a data-driven approach, explore the Embark Growth Funnel to track and adjust budgets effectively.