If you're not seeing any data or metrics for your Facebook ad, it can be frustrating. However, there are several common reasons why this might happen. Here's a breakdown:

1. Ad Just Went Live

If your ad has only just been published, there may be a slight delay before metrics start showing up. This is completely normal, as it takes time for Facebook’s system to start tracking data for your ad. Be patient and check back in after a little while. To get accurate and up-to-date results, you can use Embark Growth to track your ad performance more effectively.

2. Incorrect Date Range

If the date range selected in Meta Ads Manager doesn't align with the active period of your ad, you won’t see any metrics. Double-check the date range you're viewing to ensure it corresponds to when the ad was live. You can easily adjust the date range in Meta Ads Manager for more accurate reporting.

3. Ad Not Approved

If your ad has been rejected by Facebook, it will not run and therefore won’t generate any metrics. Review the reasons for your ad’s disapproval in Meta Ads Manager. If needed, make changes to comply with Facebook’s advertising policies. To avoid ad rejection in the future, Embark Funnel can help you optimise your ads for compliance and better performance.

4. Changes Made to the Ad

If you’ve recently made edits to your ad, such as changing the copy, targeting, or budget, it can cause a delay in data reporting. Wait a few minutes to allow the system to refresh and check the metrics again. For quicker insights and to monitor changes effectively, use Embark+ for real-time updates.