YouTube advertising is flexible, allowing you to set budgets based on your goals. But how much should you allocate?

1. Setting a Daily Budget: Start small to test performance. You can always scale up if the results are positive.

2. Cost-Per-View (CPV): Set your CPV based on your target cost, but be sure to test different bidding strategies (e.g., maximize conversions).

3. YouTube Ad Auctions: Understand how YouTube’s auction system works to set competitive bids.

Actionable Tip: For better budget management, monitor your campaign’s performance regularly and adjust based on ROI.

Conclusion: A well-managed budget ensures that you are getting the best return on your YouTube ads. Check out Embark+ for tools to help with budgeting and campaign management.